E-Commerce Website Design

E-commerce websites have emerged as an effective tool for selling your products on the internet without actually meeting your customer as well as without showing him the real products. In such case, the design of an E-commerce website becomes very important. The E-commerce websites are designed to lead the visitor to one simple task – Make an Online Purchase. There are varieties of online selling principles that an efficient E-commerce website designer should consider.

The first step is to know the difference as well as similarity between a simple website and an E-commerce website. First of all they all follow a unique selling principle. They all need to be attractive, well organized and should have easy navigation and should also make an apt use of colors, designs and graphics. However, a close scrutiny reveals some conceptual difference between them as well.

A successful E-commerce website will always

Give its user a pleasant and hassle free online shopping experience
Provide sufficient information on the promoters of the website and their credentials along with the reasons why one should trust them
Easy to use and navigate otherwise visitor will switch on to competitor’s website

These selling principles are very much similar to the strategies applied by the sellers in malls, shopping centers and every other marketplace. In the real market, when you enter a well organized and beautifully decorated shopping mall, you might have noticed the most precious or rather basic necessity items are kept at the remotest end of the mall away from the entrance.

For example sweet smelling food items are kept at the distance but their pleasant smell can be experienced at the very entrance gate. This is not always natural as sometimes the arrangement is done in such as way that the smell would reach to the visitor at the entrance gate by a special air duct. The idea is to attract the visitor to the end of the mall and in process exposing him to all kinds of tempting merchandises with an aim to open up his wallets.

The biggest challenge for an E-commerce website designer is to translate the aforesaid conventional marketing techniques to the virtual world of Internet. An experienced designer will draw an imaginative web path for a website visitor in the same way that has been explained in the real market scenario. However unlike the real mall the website has no smell to attract a visitor. Thus in a website a designer will arrange the “shelf” in such a way that the products are exposed to the visitors efficiently.

Layout of the website is a major part of E-Commerce websites. According to a research the middle left side area will attract the most attention followed by the center of the page. Knowing this a web designer should try to draw the “walking path” for the visitor’s eye, much like what was done at the shopping mall

An important thing to consider is that, arranging the products on a website is easier than opening a shopping mall. However selling the products on website is difficult. Thus a professional designing and look of an E-commerce website is eminent as it is an important factor for selling the products online. An effective E-commerce website design will lead the visitor to the right page in one click or two at the most. All the facts about the product have to be presented in a smart way while every few line the visitor should have the option to click on the order form.

A greater number of products on the website lead to more designing complexity. Most of the sophisticated E-commerce websites use certain personalization technologies in an order to determine the best selection of products to offer to the visitor. These technologies are the major part of advanced E-commerce websites. One of such technologies includes prediction of what to offer the users on his first visit on the site.

Digital Cameras – Your First Digital SLR

I’m going to start this article out the wrong way round and say I have chosen the Canon 500D. Let me explain!So you have always loved photography but never had the kit, you have the eye and want but have never got around to getting your first ‘proper’ camera. It’s as simple as getting an entry level Digital SLR isn’t it? Not always! I was the same as you. I had been into art and photographer for a long while but never had a decent camera to fulfill my ambition.The closest I had come was playing with my Dad’s old Canon SLR which was great fun but because of wasting film, I’d never really learned much from it. I thought getting one of my own was just too expensive so had a variety of point and shoot cameras. However recently everything changed. I’d saved up enough money and was going to plump for my own Digital SLR.There are a lot of cameras on the market and from various makers. If you speak to most people they’ll tell you that the best makes are either Canon or Nikon. Probably because they have been in the game the longest and invested the most in their Digital lines. In the end I went with Canon, partly because I liked the look of them and their features more than Nikon and partly because some of my Dad’s old lenses would work with it. When looking for your first Digital SLR the most important thing you can do is go into an actual shop and play with it. It may be the best camera with the most features at the cheapest price but if it feels strange in your hand, you won’t enjoy using it. The Canon 500D is an entry level camera, this means it’s designed to get help budding photographers get into photography and help them along the way.It also means it’ll have a lot of semi-automatic features to help you get started also. It has a lot of features and quite impressively Image Stabilization to help you keep your shots from shake. My favorite feature f the 500D is that you can control all it’s plethora of features with just one hand, making changing settings very easy whilst setting up your shot and on the fly. It has a very nifty click wheel for this. The other benefits this camera has over the competitors is that it can take shots up to very high ISO’s meaning you’ll be able to get great exposure even in dim light. It can also take full HD video, even though it can be a bit jerky. Best to stick to 720p and get a higher frame rate in my opinion. Other features this camera has are a hot shoe for external flashes, an SD card slot for memory and a very grippy grip which helps with the feel of the camera in your hand. As entry level DSLR’s go, you’d be hard pressed to find something better. In terms of where it fits into the Canon range of entry level cameras it’s only slightly more expensive than the 450D but for that you get more megapixels and HD video. It’s also not worth forking out more for the 55D as all this has is slightly better HD video.There are some great online deals at the moment but remember to get your hands on it in a shop first to try it out. If you do plump for the Canon 500D, make sure you get one with the EF-S 18-55mm kit lens. After that, if you want to start playing around with bigger Canon Lenses, I’d highly recommend the EF-S 55-250mm IS Canon Lens.Happy Snapping!

Clementine Art

I’ve been searching for quite some time for environmentally friendly and non-toxic art supplies for my daughter. The frustrating part was I would find one manufacturer that made one and only one great product. That is, until I discovered Clementine Art. Their products are made from 80% post consumer recycled and reusable materials and are professional quality. They are the first line of all natural children’s art products available nationally at Whole Foods Market. Their product lines include washable paints, water-based markets, crayons, crayon ‘rocks’, scented modeling dough and washable glue.Their products are colored with plant and mineral pigments instead of artificial dyes. Their paints won’t crack or flake and their modeling dough will never turn into a crumbled mess all over your carpet. Here’s another crazy tidbit, Celementine Art is the first art product company to list all of their ingredients on its packages. How crazy is that!!Clementine Art was founded by Diana Mercer, a former teacher with 20 years of experience in education, arts education and child development. She knows first hand how important it is to have safe products for fear that the second you turn your back, your may child sneak a taste of one of their art supplies. She also knows that if a product doesn’t work well or isn’t vibrant enough, it won’t keep the attention of your child. Art products encourage imagination, problem solving, creativity and a way for your children to express themselves.My daughter absolutely adores her Clementine Art Soy Crayons. The colors are extremely vibrant, no more having to press hard to get deep, rich color from the crayons. My daughter carries her crayons around with her every where she goes and has become slightly possessive over them. No, really, she’ll yell at you if you even look at them. I’ve never been so excited over art supplies for her before. Tomorrow, I’m making a special trip to Whole Foods for the Strawberry, Lemon and Lime scented modeling dough.